Why Need Search Engine Optimization
Why Need Search Engine Optimization
The optimization of search engines in Valencia also known as SEO. It is the process of using certain techniques to improve the visibility of your project among the search results organically and in a search engine. A search engine is a medium that indexes, catalogs and prioritizes all the content on the Internet to help users quickly find what they need with keywords. That is, what they search for on the Internet is converted into relevant and quality results for the user. The optimization of search engines in ValenciaIt involves adjusting and appropriating the content of your website so that it can rank in the best results of a search engine. That is, get a better position and thus get more people to see your website. SEO encompasses technical and creative elements that are needed to improve your position, attract more visitors and make it easier for them to index your website in search engines. There are several ways that this result can be achieved, such as:
– Contents.
The content of the web must be original, without plagiarism. It must be content that adds value to users. If you answer the questions that people usually search or search on the Internet, it may make indexing a bit easier.
– Links.
The internal links of your website should give the user a good experience and show them content related to what they are reading. If they are external links, try to make them as natural as possible, of quality, and, if it is about the same niche of your project, much better.
– Loading speed.
The time in which the web page loads is a very important element. It is proven; If your website takes more than 3 seconds, you can lose traffic. Try to lose the weight of the images on the web and its cache. In short, SEO is simply making sure that our page is organized in the way that search engines understand its structure and can process it more easily. Also, try to create content all the time that adds value. And is that search engines are getting smarter and constantly evolving. That is why the satisfaction of a real user has a lot of weight, therefore, it is necessary to guarantee that that user is happy with their visit.
How do search engines work?
Tracking
A search engine travels the Internet analyzing everything with the help of what could be called a bot or spider. Have you heard of Google spiders? They are programs that search through the links that we put in our content. That is why the structure and ease of locating what our website is about and what links it contains are very important. These spiders do what users would normally do when browsing the content of a page; They go through all the links and from there they collect data that they save on their servers. These spiders start their tracking job with a list of web addresses and sitemaps., which are provided by other pages. Spiders are especially attracted to new websites and to changes made to previously existing pages. They are the ones who decide which pages to show in certain searches, with what continuity, and how long they will crawl each one. That is why it is essential to have good speed on our website, along with quality content. Sometimes it is necessary to establish which pages do not need to be crawled so that they do not appear in search engine results. This is why you can “tell” spiders not to crawl the pages you are not interested in to be indexed with a file called robots.txt.
Indexing
When a spider crawls a page and has all the information it needs, it includes the web in a list. That is where they are organized according to their texts, their authority, and their importance. Therefore, when we consult the search engines for a word, they will give us the results that are more related to what we are trying to search for. Before, these search engines showed the results based on how much that keyword was repeated. This resulted in the pages with the most keywords being positioned before. Something not very functional. But today, that has changed and evolved. Now aspects such as the date the content was published, if it has images with their “alt attributes”, if it contains videos are considered. That is: if it is useful. This means that the content must improve its quality.
Algorithm
When all the pages on the web are crawled and indexed, that’s when the algorithm comes into play. But what are algorithms? Algorithms are computer operations that determine which pages are shown before and after in search engines. When a search is carried out, these algorithms review the list that we had commented on. With that, they will know which pages are most important and their multiple positioning elements. That is why search engine optimization in Valencia is of the utmost importance.
Why should you care about Search Engine Optimization in Valencia?
Most of the traffic on the Internet is promoted by the main search engines (Google, Bing, Yahoo !, Opera, among others). That is why it is very likely that most of the traffic to your website comes from one of them. Social networks are used as another way to send traffic to your website, but search engines are still one of the main ways to get visits since most users use search engines to get what they need. Therefore, it is essential that you work a lot on your SEO if you want users to know your brand or company. You should know that the visits that search engines send you are usually people interested in what you offer on your page.
How to improve SEO in WordPress?
This is not so difficult, the main thing is the creation of high-quality content from a specific niche or sector. If you create few articles and try to talk about many different topics at the same time, it is very likely that the search engines will not take your website into account, much less put it in the first results. However, there are some separate techniques that you can use so that you can increase your chances of being in the top positions of the search engines. One that really helps you make that easier is the Yoast SEO plugin, which contains several tips to help you improve your rankings.
Site Map
The sitemap or site map is an XML file that lists all the content or URL of our web page that we want to be indexed in search engines.
Meta description
You can configure the description that is seen in search engines so that it looks attractive and encourages them to click you.
Essential content
In the new version, there is a box that allows you to place what is essential content. This according to Yoast is the one that represents the essence of your website.
Keyword density
It is the number of times you use a keyword in the content. If the amount of the keyword is too high, Yoast will notify you to download it. The best range for keyword density is 0.5% to 2.5%, but it depends on other things.
Url
With Yoast you can change the URL of your content however you want, if you make it friendlier and easier to understand, it will be better for search engines.
What are the reasons to position yourself in the Google search engine?
Keep in mind that all search engines are equally important since they all have millions of users who use them. But, it is not a lie that positioning yourself for the Google search engine is of the utmost importance for SEO strategies and for other particular reasons.
- It is considered the leading search engine in the whole world. Invest your time and effort in ranking in Google trying to do good search engine optimization in Valencia. You may inadvertently also position yourself for those search engines in the same way.
- The number of people it reaches is incredible, less in countries like China and Russia that have their own search engines, Baidu and Yandex. But in the rest, Google has 90% of the searches, mainly Spanish-speaking.
- Most people use search engines to find products, services, or stores. That is, you intend to make a transaction.
- Google’s paid ads are non-invasive. People have a constant need for information and that is why users are looking for web pages like yours.
- We obtain visits that could buy our services or products and, even if they do not do it a priori, you will have achieved a new impact. And perhaps in the future, that purchase will finally be made.
The most common mistakes when doing a search engine optimization in Valencia
There are certain mistakes that are sometimes made in the search engine optimization process in Valencia and here we explain which are the most common.
Not being able to mix SEO with other marketing strategies
If you only treat SEO as a single element and do not take into account the other marketing actions, you are making a mistake that is one of the most frequent. SEO is just one part of communication for your brand or company.
Have no value proposition
Positioning in search engines is not the only thing that matters, we also have to follow certain rules for that to happen. Google, among millions of pages, must choose which are the most important to place it on its first pages. That is why we must rely on following the rules that they created. And according to whether we have them or not, the algorithm decides. If your page is highly clicked on by Google search engines by Internet users, it has an almost minimal bounce rate and a high time spent on the web; This tells Google that your content is of value and quality for users. That is why it is important to take care of that aspect and update our page frequently.
Outdated strategies
Before there were several techniques that helped you a position, such as having the same keyword many times in the text. Thus, the one that was repeated the most would be the first. Also, buy a large number of links that will link to your website. But all this now is useless because it is not interpreted as natural and is penalized. That is, it causes the opposite case that you do not appear! Because Google has evolved and is constantly updating, it takes users into account to a greater extent. That is, what people are looking for, what is demanded. In this way, the better the user experience on a website, the better it will be valued by search engines.
Not implementing updated strategies
As we already said, Google changes and that is why if you do not use new strategies you could lose many chances of getting new customers.
Do you strategize against the rules?
This could turn out to be the worst of all errors because these are strategies that try to fool Google’s algorithms. Maybe some will get your ranking to increase for a certain time, maybe weeks or months, but sooner or later they will catch you. Which means that you will disappear from the digital map. Is it worth the risk? Google, as a digital entity, is much smarter than before. And it is able to detect bad practices or those that seek deception. That is when those strategies that go against the rules take their toll. You have to avoid using those tricks. If you do things right, you don’t have to worry about the changes that Google makes to its algorithms. Make sure you have good search engine optimization in Valencia for your website in the long run. And if you have doubts call us, at Tandem Marketing we will solve them. To learn more about our services and how we work, contact us and we will answer you as soon as possible.